News

To advertise or not to advertise: P&G records 5% sales increase amid Covid-19 demand

Procter & Gamble recently reported an organic sales increase of 5% year-on-year...

Unilever Nigeria declares N13.3billion PAT in  Q1 2020 results

Unilever Nigeria, the nation’s manufacturer and marketer of home and personal care...

Cannes Lions introduces Lions Live to support the creative community

Cannes Lions has introduced Lions Live, a digital education, inspiration and networking...

FirstBank unveils waivers on repayment, promotes e-learning for Nigerians

Nigeria’s leading financial inclusion services provider, FirstBank, has unveiled...

Brands & Marketing communication experts disagree on stoppage of brands advertising campaigns

Confusion, fear and apprehensions continued to dominate the Nigerian brand management...

Why big brands are putting planned ad campaigns on hold because of Covid-19

New data from the World Federation of Advertisers (WFA) reveals four out of five...

Covid-19 pandemic: Brands’ advertising communications should be sensitive – Paul Ugoagwu

Brand and marketing communications can be a two-edged sword, especially in a time...

COVID-19, MTN and 5G: 5 Burning Questions Nigerians are asking

It’s been a tough month for Nigerians. We are grappling with a pandemic that has...

Publicis is cutting down some of its 5, 000-strong UK workforce amid Covid-19 crisis

Publicis Groupe is making redundancies across its 5,000-strong UK operation because...

How Covid-19 triggered global interest in Netflix to rise by 142%

Global interest in streaming platform Netflix has risen by 142% over the last year....