News

Predictive analytics set to redefine business strategy as market quadruples by 2034

The era of guesswork in business decision-making is fading fast. Predictive analytics,...

Olufemi Sunday redefines marketing purpose at ADVAN CMO Forum

With sharp wit and strategic clarity, Sunday Olufemi, former Group Managing Director...

Nigeria and Ghana Join dentsu’s Influencer Movement Across Africa

Influencer marketing is surging worldwide, but Africa is rewriting the rules. With...

Digital marketing agency services market poised to triple to hit $60.2 billion by 2033

The global market for digital marketing agency services is on a rapid growth trajectory,...

MARKETING EDGE ONTV host Kingsley James today

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

Mad stars 2025: Get ready to discover the industry’s powerful possibilities

MAD STARS 2025 has begun its on-site awards judging in Busan. The Final Jury started...

World Marketing Council sets stage for global unity with Charter signing

A new era in global marketing collaboration is on the horizon as the World Marketing...

Nigeria’s creative industry needs scalable Investment frameworks, says Dr. Nkiru Balonwu

The creative industry in Nigeria has the potential to drive growth, innovation, and...

‎Lyvads boosts Nigeria’s creator economy with cutting-edge app

‎The global creator economy is speedily reshaping modern marketing and brand engagement....

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...