News

Experiential has gone through a re-birth due to Covid-19 – Sola Antwi

By Kasim Bakare Seasoned experiential amazon and Chief Operating Officer at Divergent...

FrieslandCampina WAMCO expands capacity, partners Bowen University on dairy production

  Nigeria’s foremost dairy company, FrieslandCampina WAMCO will partner...

My vision is to reposition EXMAN for strategic growth – Tunji Adeyinka

By Felicia Nwosu Tunji Adeyinka, the newly-elected  President of Experiential...

IMC experts laud CBN’s ban of forex sale to BDC operators

By Oghale Mafuru Following the Central Bank of Nigeria’s (CBN’s) decision...

JCDecaux announces 2021 half-year results

Adjusted revenue up +0.6% to €1,082.3 million Adjusted organic revenue up +2.9%,...

McCann Worldgroup appoints Lubar, others to fill top leadership posts

  Global marketing communications company, McCann Worldgroup has made three...

Tokyo Olympics set to hit $2.25 billion in ad spend

Advertising spend for the 2020 Tokyo Olympic Games is set to hit a record as Kantar...

Facebook to stop advertisers from targeting under-18s

In a number of recent announcements, Facebook has said it will stop advertisers from...

Nigeria should engage PR experts for effective brand perception – Obinna Inogbo

By Oghale Mafuru Coming on the heels of the recent reports of corruption, banditry,...

UK adspend to reach £27.7 billion this year – Warc

The Advertising Association/Warc Expenditure Report has predicted that UK adspend...