Category: News

Airtel, Google partner to feature YouTube on Nigerian TV sets

By Ralph Tathagata To simplify the streaming of movies, football matches, cartoons,...

Instagram Introduces “Trial Reels” for creators to experiment with new audiences

 By Felicia Nwosu Instagram is unveiling an innovative feature called "Trial...

WOO expands sustainability access with fresh digital gateway

By Felicia Nwosu The World Out of Home Organization (WOO) is amplifying its commitment...

Bold leadership at Dentsu Kenya as two CEOs – Rao, Kipury appointed to lead agency into future

By Felicia Nwosu Dentsu Kenya has taken a monumental step into a transformative...

Top campaigns that defined 2024 spotlight by MARKETING EDGE

By Felicia Nwosu As the year 2024 draws to a close, MARKETING EDGE, Nigeria’s...

Pitcher Festival to showcase African creativity in Cannes 2025

By Amos Oladele Pitcher Festival of Creativity has announced that it would be...

Why transparency in advertising spend remains elusive in Nigeria

By Felicia Nwosu The recently released World's Largest Advertisers 2024 report...

Lagos, Guinness partner to boost shopping festival

By Seun Johnson The Lagos Shopping Festival, a 72-hour non-stop shopping and entertainment...

MARKETING EDGE concludes plans to host ‘Evening of Tributes’ in honour of Dr Shobanjo at 80

To honour the life and legacy of one of Nigeria's most influential figures in advertising,...

Future of PR campaigns will succeed or fail based on respect for privacy – Ogunyooye

Data privacy is no longer just a regulatory concern; it has become the cornerstone...