Category: News

Do young creatives still need to work for ad agencies in the age of social media?

By Ralph Tathagata The landscape of advertising and marketing has shifted significantly...

YouTube sustains position as top company in TV viewership, maintains the top share

Digital streaming continues to reshape the media landscape, and YouTube is leading...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Marcus

MARKETING EDGE is thrilled to announce that respected marketing strategist and brand...

Disruptive brands drives lasting brand value

Disruptive brands  today, are building  lasting brand value by going beyond meeting...

Creative confidence declines as LIONS report exposes insight, culture gaps in 2025

LIONS's  report has  exposed  creative confidence declines, which it noted, has...

Apple fought off $2bn in app store fraud in 2024

Behind your favourite applications, behind the continuous scroll of icons and downloads,...

MTN honoured into Brand Africa’s Hall of Fame in recognition of Pan-African impact

MTN Group has announced its induction into the inaugural Brand Africa Hall of Fame,...

Meet MARKETING EDGE’s 2025 2nd Quarterly Virtual Summit Speaker – Dr. Abiodun

Dr. Ajiborode Abiodun, a seasoned expert, will speak at MARKETING EDGE's 2025 2nd...

MARKETING EDGE unveils Awopetu as Keynote Speaker for 2025 Q2 Virtual Summit

MARKETING EDGE Quarterly Industry Summit will host Baba Awopetu as its keynote speaker...

Asharami Energy reaffirms commitment to local capacity development, sustainable growth

Asharami Energy, a Sahara Group Upstream Company, has said it would continue to spearhead...