News

Of Pitch Fee, Economic Reality and New Survival Strategies

Abimbola Mohammed revisits the issues surrounding the payment of pitch fees to marketing...

20 Years of Crazy: LAIF flags off milestone 20th edition with new categories

The Lagos Advertising and Ideas Festival (LAIF) officially flagged off its 2025 edition,...

ELeven longlisted authors for 2025 NLNG Prize for Literature honoured in Lagos

In a powerful celebration of literary excellence, organisers honoured eleven authors...

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...

BRANDLIFE NIGERIA REAFFIRMS AWARD-WINNING STATUS WITH TRIPLE BRONZE AT EXMAN AWARDS 2025

Brandlife Nigeria, a trailblazer in experiential and digital marketing across Africa,...

Airtel Nigeria to build 38MW data centre in Eko Atlantic

Following the burgeoning wave of digital infrastructure investments in Nigeria, Airtel...

CVA 2025 voting portal goes live: Over 200 brands and Federal Agencies listed for Consumer Votes

The stage is set once again for consumers to make their voices heard as BrandXchange,...

Prestige to pressure: why Jaguar’s CEO stepped down after a rebrand catastrophe

Adrian Mardell, CEO of Jaguar Land Rover, will step down. He was in charge for three...

CMO services market surges to USD 2.6 billion by 2031

The global market for Chief Marketing Officer (CMO) services is on an impressive...

Rise of social search and AI prompts brands to rethink digital strategy

As artificial intelligence continues to evolve, the search landscape is shifting...