Category: News

Advertising experts commend global recognitions in 2021, commit to more groundbreaking campaigns in 2022

By Oghale Mafuru Practitioners in the Integrated Marketing Communications IMC...

IMC practitioners reel out new lessons to stir the tides of 2022

By Felicia Nwosu To help stir up the tides of 2022, some industry thought leaders...

Experts review 5G possibilities amidst uncertainties, infrastructural deficit

By Felicia Nwosu The proposed deployment of the 5G network, welcomed amidst uncertainties...

Global advertising market had a record year 2021, IMC experts agree

By Zion Rufus Not only did the global economy recover from the wrecking grasp...

Media practitioners project growth opportunities in 2022

By Abimbola Mohammed As Nigeria looks ahead to an anticipated more manageable...

Leverage e-commerce and technology for sustainability in 2022, Moses Mogbolu tells FMCG companies

By Oghale Mafuru The world has witnessed a dramatic and unprecedented shift in...

Burna Boy electrifies FirstBank DecemberIssaVybe Campaign with sterling performance

By Gbenga Bada, Sampson Unamka Grammy award winner Burna Boy electrified fans at...

Running a business in Nigeria has become more challenging – Femi Adelusi

By Felicia Nwosu Femi Adelusi, President, Media Independent Practitioners of Nigeria...

Nigeria’s advertising ecosystem has undergone a paradigm shift – Tunde Adedoyin

By Felicia Nwosu Immediate past president of the Outdoor Advertising Association...

10 biggest brand acquisitions and partnerships of 2021

By Zion Rufus Across industries, 2021 has seen a wide range of some of the biggest...