Category: News

Strategy is everything in marketing and brand positioning – IMC Practitioners

By Ibidunni Banjoko If a brand fails to find a priority position in the consumer’s...

Uwubanmwen, Ajene, Atere, others elected into ADVAN new exco

The commercial director of Biogenerics Limited has been elected as the new President...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

Fidelity Bank finances ultra-modern rice milling factory

The Governor of the Central Bank of Nigeria (CBN), Godwin Emefiele has joined the...

Publicis Groupe records exponential year on year growth, optimistic about 2022

By Oghale Mafuru Publicis Groupe, one of the world’s largest advertising and...

APCON fellowship will encourage future advertisers – new APCON Fellows

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step,...

Advertising and marketing, key contributors to creative economy – Rotimi Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media, the...

Fidelity Bank rewards customers in GAIM 5 promo

Ten customers of Fidelity Bank Plc have become N1million richer having received their...

Brands need to understand the metrics of reach — Experts

By Zion Rufus Experts in Nigeria’s marketing communications space have asserted...

Brands should be people centric, not customer centric — Ozone Mbanefo

By Zion Rufus CEO O2 Academy, Ozone Mbanefo has reemphasized the need for brands...