Category: News

MARKETING EDGE, MEDIA EDGE celebrate Valentine’s Day amid glitz and glamour

By Abimbola Mohammed As the brand-centric and people-centric company, MARKETING...

Sanwo-Olu extols sports impact on Lagos brand equity

By Oghale Mafuru   The Governor of Lagos State, Babajide Sanwo-Olu has...

Experts bemoan adulterated PMS’ impact on national brand perception

By Oghale Mafuru Coming on the heels of the current economic and social crisis...

MARKETING EDGE on TV hosts Dr. Akin Ogunbiyi on TVC News, DStv channel 418 on Wednesday @ 12:30pm

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Brands leverage St. Valentine’s Day celebration to deepen market penetration

By Felicia Nwosu With the aim to sustain the spirit of the valentine celebrations,...

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Coca-Cola Zero Sugar wears new look, improves taste

Coca-Cola Nigeria has released a new and improved recipe of Coca-Cola Zero Sugar....

Journalists appeal to Abiodun over threat to lives at Arepo Estate

Residents of Journalists Estate Phase One Arepo, Ogun State have appealed to the...

Olubayo Adekanmbi moves to Airtel as Chief Strategy and Sustainability Officer

Olubayo Adekanmbi, the founder of Data Science Nigeria (DSN), has been appointed...

GSK on course to spin off Consumer Healthcare business mid 2022

Research-based pharmaceutical and healthcare company, GlaxoSmithKline plc. has revealed...