News

FCCPC, ARCON to deliver goodwill messages at Consumers Value Awards Night

Two government regulatory agencies have confirmed readiness to be part of the maiden...

Nigerian fintechs must re-examine strategies – Ekekwe

By Felicia Nwosu Ndubuisi Ekekwe, Lead Faculty and Chairman, Tekedia Institute,...

Advertising regulator unveils new logo

By Oghale Mafuru As part of efforts to herald a dynamic shift in the advertising...

NB’s marketing, sundry expenses gross N85b in H1

The marketing, distribution, and administrative expenses of Nigerian Breweries Plc...

NGE calls for immediate withdrawal of fine on broadcast stations

By Felicia Nwosu Mustapha Isah, president of Nigerian Guild of Editors (NGE), has...

Lagos Ehingbeti summit holds in October

By Abimbola Mohammed Plans are underway by the Lagos State government to organize...

Manufacturers, consumers groan as inflation bites harder

By Felicia Nwosu As inflation continues to erode the value of the naira such that...

Creativity is bedrock of marketing – Ojeikhoa

By Zion Rufus Inventiveness and creativity have been identified as some of the...

Brand purpose should encapsulate viewpoints – Chima

By Zion Rufus Taglines are essential to brand building as they contribute to...

50 amazing quotes from a cerebral Amazon at 50

By Zion Rufus Tolulope Medebem is an IMC professional, who honed her skills through...