News

Big Tech advertising reached $46.6bn in 2021 – Warc

Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6% of all ad...

Evolve a work culture that is intolerant of toxic workplace -Oduh

Elizabeth Olagunju Promise Oduh, Business Director at Media Reach OMD Nigeria,...

Agencies need to rethink business models – Rotimi Olaniyan

By Felicia Nwosu Rotimi Olaniyan, Management Consultant, Senior Faculty and Course...

New York Festivals Advertising unveils 2022 Executive Jury

New York Festivals has engaged and introduced 41 award-winning and respected creative...

Brands turn to shrinkflation as consumers’ purchasing power erodes

By Zion Rufus As economic disruptions, inflationary pressures, and sustained increase...

Coca-Cola revs up Ramadan

The Muslim Ummah in Lagos and Kano were recently treated to the insightful family...

Infrastructure, power major challenges of FMCGs – Adefila

By Ibidunni Banjoko Dayo Adefila, Head of Digital Strategy, PZ Cussons (Africa region),...

Advocacy Group lobbies Brands to force content policies on Musk’s Twitter

American civil society groups have formed an advocacy group to lobby  America’s...

Hellmann’s is Unilever’s best-performing brand

By Felicia Nwosu World’s No.1 mayonnaise, Hellmann’s, and Unilever’s best-performing...

MARKETING EDGE on TV hosts Otufodunrin today

By Oghale Mafuru The foremost advertising and marketing television program, MARKETING...