News

Engage services of professional native speakers when writing copy – Kankarofi

By Abimbola Mohammed Alhaji Garba Bello Kankarofi, former Registrar and Chief Executive...

BetKing empowers 100 entrepreneurs with furnished shops

BetKing, a leading sports, and entertainment company has launched an initiative geared...

Life Beer renews Brand Ambassador contract with Flavour, Yul and Phyno

Foremost Brewery Giant, Nigerian Breweries Plc, has renewed the brand ambassador...

Lagos Traffic Radio lauded for driving Smart City project

By Abimbola Mohammed Lagos Traffic Radio has been lauded for 10 years of driving...

Digital advertising is growing in Nigeria – Babatunde

By Ibidunni Banjoko Dotun Babatunde, Head of Digital Marketing, Olam Nigeria Limited...

Mixed reactions trail Coca-Cola, Jack Daniel’s RTD pre-mixed cocktail

By Zion Rufus Following the debut of the Coca-Cola Company’s ready-to-drink...

First-party data is the new oil of the ad economy- CMO

By Zion Rufus Amid the proposed deprecation of third party cookies, much attention...

Fold 7 wins back Carlsberg Global account

Fold7 has been reappointed as the global agency of record for Carlsberg after it...

WPP appoints Houston as U.S. President

By Abimbola Mohammed WPP has announced the appointment of Michael Houston, global...

Companies cut marketing budget as downturn bites- Mogbolu

Elizabeth Olagunju Moses Mogbolu, Product Group Manager, Vitafoam Nigeria PLC...