News

Poll favours Musk’s outer as Twitter CEO

By Felicia Nwosu and Abimbola Mohammed Elon Musk, the new Chief Executive Officer...

Brand strategy should be responsive to different cultural nuances – Salami

By Felicia Nwosu Experiential expert and marketing strategist, Kehinde Salami, Group...

Dentsu Creative taps Izzard-Brown as UK Chief Strategy Officer

By Ibidunni Banjoko In a bid to establish itself as a driving force for modern...

PepsiCo to launch 100 Tesla Semis in 2023

To cut its environmental impact, PepsiCo, the global soda maker, said it is set to...

MARKETING EDGE on TV hosts Ganiyu tomorrow

By Oghale Mafuru MARKETING EDGE on TV, the foremost and leading brand-centric,...

Counterfeiting beclouds adoption of new naira notes

By Felicia Nwosu The newly released redesigned naira notes by the Central Bank...

OMD wins Burberry’s global media account

By Abimbola Mohammed OMD, one of the world’s leading media planning and buying...

FrieslandCampina appoints Joe-Ezigbo as independent Non-Executive Director

By Felicia Nwosu Nigeria’s foremost dairy company, FrieslandCampina WAMCO Nigeria...

TFC honours MARKETING EDGE with Appreciation Award

By Felicia Nwosu The year 2022 no doubt is ending on a happy and celebratory mood...

Nestlé appoints Toka as Category Development Manager

By Felicia Nwosu World’s largest food and beverage company, Nestle Nigeria, has...