Category: News

LAIF Awards to host 17th edition in November

The 17th edition of the Lagos Advertising and Ideas Festival (LAIF) tagged ‘All...

10 biggest threats to the future of advertising agencies in Nigeria

By Zion Rufus Evolution of social media and the internet as we know it has transformed...

Intl Trade Fair will stimulate economic growth- LCCI

By Oghale Mafuru Ahead of the 2022 edition of the Lagos International Trade Fair,...

ARCON mandate on social media misconstrued – Fadolapo

By Oghale Mafuru Dr. Olalekan Fadolapo, Director General, Advertising Regulatory...

COVID-19 helped to unveil power of PR – Ogbe

By Felicia Nwosu Omawumi Ogbe, the Managing Partner at GLG Communications, has described...

Survival of Nigeria’s ad industry now depends on creativity

By Zion Rufus There is now an urgent need for agencies in Nigeria’s  marketing...

IMC practitioners recommend surviving strategies against economic crunch

By Felicia Nwosu In a bid to survive the prevailing economic crunch affecting all...

Winning brands display MARKETING EDGE awards with pride

By Felicia Nwosu Outstanding brands that emerged winners at the recently concluded...

Budweiser FIFA World Cup campaign features Nigeria

By Oghale Mafuru Ahead of the FIFA World cup billed to hold in Qatar, Budweiser,...

Admen advocate technology for low budget, effective campaigns

By Felicia Nwosu The transformative impact of technology being witnessed globally...