News

Avoid purpose-washing when aligning advertising with a purpose- Swildens

By Zion Rufus While more intentional and purpose-driven marketing and advertising...

MARKETING EDGE on TV hosts Adelusi today

By Oghale Mafuru Foremost and leading brand centric, marketing and advertising...

Airtel acquires 5G license, reiterates commitment to quality service

By Felicia Nwosu Airtel Nigeria, leading telecommunications service provider, has...

Banks, customers must approach 2023 with partnership mindset- Adeduntan

The Managing Director/Chief Executive Officer of First Bank Nigeria Limited, Dr....

OAAN outlines 2023 plans

By Felicia Nwosu As part of its strategic annual plan to achieve set goals and...

Marketers highlight unpopular marketing truths that should be embraced

By Zion Rufus Looking at the variety of changes coming to the marketing world,...

Publicis Groupe Bulgaria acquires Advertise BG

By Abimbola Mohammed In a bid to further reinforce Publicis Groupe Bulgaria’s...

Golden Penny noodles introduces new spicy variant

By Ibidunni Banjoko With the aim of continuously innovating and providing good...

Agencies should invest in workforce for cutting-edge delivery – Ufot

By Felicia Nwosu Udeme Ufot, Managing Director of SO&U, has challenged agencies...

McCann Worldgroup appoints Dunleavy as president North America

By Abimbola Mohammed Effective from January 23, 2023 John Dunleavy will resume his...