Category: News

OAAN clarifies delay on rebranding

By Felicia Nwosu   Following the delay in actualizing its proposed plan to change...

Coca-Cola boosts 2022 global adspend by $4.7 billion

Coca-Cola Co. boosted worldwide ad spending by 12.2% in the first nine months of...

Website Optimisation is a Must for Visibility – Growth Experts

By Oghale Mafuru As e-commerce and virtual economy continues to witness unprecedented...

ARCON warns on exposure of non-vetted digital ad

By Oghale Mafuru In line with the mandate to ensure that all forms of advertising...

Is Africa’s plan for a single currency feasible?

By Zion Rufus When we talk about boosting trade across the African continent,...

Twitter cannot become hellscape – Musk

By Zion Rufus Stating that the platform cannot become a bedlam where people say...

Currency depreciation drives up food, fuel prices

By Zion Rufus  Evident from the fuel scarcity plaguing major cities in Nigeria,...

Experiential marketing fosters connection in consumers – Olagundoye

By Felicia Nwosu Seasoned experiential marketing professional, Wole Olagundoye,...

Marketing lessons to adopt from Red Bull founder, Mateschitz

By Zion Rufus One thing that stood out for Dietrich Mateschitz was that he knew...

Lagos NIPR unveils digital journal

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR) Lagos State...