News

Outcome of elections will impact 2023 business outlook – Experts

By Ibidunni Banjoko As Nigerians gear up for the 2023 polls in another election...

NNPC takes over Addax petroleum PSC assets

By Ibidunni Banjoko The Nigerian National Petroleum Company (NNPC) Limited has taken...

LIONS and WARC unveil Creative Impact Content Stream

LIONS, the global benchmark for creativity, and WARC, the authority on marketing...

5 technologies disrupting the marketing communications industry

By Zion Rufus From marketing and communications to media, the emergence of technological...

Experts weigh pros and cons of Influencer campaigns

By Abimbola Mohammed As influencer marketing/campaigns becomes a well-known marketing...

Bawuah’s appointment signposts UBA’s commitment to inclusivity

By Oghale Mafuru The United Bank for Africa Plc, UBA, one of the leading banks...

IAA President harps on First Party data optimisation

By Oghale Mafuru As global marketing professionals look to the year 2023 with optimism...

BAT implements management changes, new regional structure

By Zion Rufus British American Tobacco (BAT), world’s most prestigious international...

ME concludes plans on showcasing Forces Behind the Brands

By Felicia Nwosu MARKETING EDGE, Nigeria’s leading, brand-centric, authoritative...

Combine technology, creativity to stay ahead of the curve – Eguridu

By Felicia Nwosu Against the backdrop of numerous changes in the marketing communication...