Category: News

Mercedes-Benz implements AI, metaverse technologies

To reduce waste, decrease energy consumption and continuously enhance quality, Mercedes-Benz...

How cash scarcity is crushing Nigerian consumers

By Abimbola Mohammed Against the backdrop of the Central Bank of Nigeria’s (CBN)...

American Honda partners with Topgolf

By Abimbola Mohammed American Honda Motor Co., Inc. and modern golf entertainment...

Raab cautions brands to pay attention to data regulations

By Felicia Nwosu As Nigeria joined the rest of the globe to mark this year’s World...

Shell profit hits $39.9bn in 2022 as energy price skyrockets

By Ibidunni Banjoko Shell, the oil and gas giant, has reported $39.9bn (£32.2bn)...

Fidelity Bank records N52 Billion profit for FY 2022

Fidelity Bank Plc, despite the current inflationary environment has recorded a significant...

UM appoints Sasha Savic as Global CEO

UM, a global media agency network of IPG Mediabrands, has appointed Sasha Savic as...

MARKETING EDGE on TV hosts Olubodun tomorrow

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Google set to counter ChatGPT with “Bard”

By Ibidunni Banjoko Poised to be in competition with the popular ChatGPT headed...

Client acquisition, retention will be more challenging in 2023- Agency leaders

By Zion Rufus Despite economic uncertainties, 98% of marketing agencies have expressed...