Category: News

World Radio Day: Adagun charges broadcasters on balanced reportage

By Felicia Nwosu In commemoration and celebration of this year’s World Radio Day...

Influencer campaign doesn’t solve all marketing challenges – Nnamdi

By Abimbola Mohammed Okenyi Nnamdi, Senior Manager, Brands Optimal Limited, has...

Businesses are restructuring to survive economic headwinds-Agu

By Oghale Mafuru As the Nigerian economy continues to experience inflationary pressures...

Brands must be attentive to how TV content is viewed, measured – Donato

By Felicia Nwosu Paul Donato, Chief Research Officer at the Advertising Research...

Largest Ad Agency Holding companies and the agencies they own

By Zion Rufus The advertising agencies market consists of revenue earned by entities...

Brands patronage shrinks as Nigerians reject old naira notes

By Oghale Mafuru Brands particularly those in the Fast-Moving Consumer Goods,...

White Square International Festival of creativity calls for entry

By Ibidunni Banjoko White Square, one of the largest international creativity festivals...

Creative directors urge creatives to brace for stormy future

By Zion Rufus Professionals across the creative sphere have urged creatives to...

Global mass layoffs near 300,000

By Zion Rufus As some of the world's most valuable firms continue to initiate...

Data-processing operations and their purposes have become complex, experts warn

By Zion Rufus As professionals across board explore ChatGPT, an OpenAI chatbot...