Category: News

IWD 2023: MARKETING EDGE, MEDIA EDGE celebrate women

By Abimbola Mohammed In line with the International Women’s Day (IWD) 2023, MARKETING...

Women in IMC celebrate IWD 2023, urge all to embrace equity

By Felicia Nwosu The rise of tech-facilitated gender-based violence (TFGBV) has...

IWD 2023: Lagos NIPR calls for access to tech, digital literacy for women

By Ibidunni Banjoko The Lagos Chapter of the Nigerian Institute of Public Relations...

MARKETING EDGE on TV hosts Mohammed today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Professionals dispel fears as more industries embrace generative AI

By Zion Rufus The rise of generative AI and the level of its technological proficiency...

Global Spend on AI-Centric Systems Forecast to Reach $154 Billion in 2023

By Oghale Mafuru A latest report from the International Data Corporation, IDC,...

Brands should invest in fight against ad fraud – Innocent

By Felicia Nwosu Uchenna Innocent, Head, Ad Operations at HippoAd, has challenged...

Fintech adoption skyrockets as consumers snub banks’ digital platforms

By Oghale Mafuru Coming on the heels of the recent naira redesign and cashless...

Radio ad to grow up to $24.84bn in 2023 – report

By Abimbola Mohammed The global radio advertising market size will grow from $23.22...

FirstBank reinforces commitment to empowering women, dedicates March 

In furtherance of its leading role in promoting the socio-economic inclusion of women...