Category: News

ARCON organizes Colloquium to deepen knowledge

By Oghale Mafuru  As part of efforts aimed at repositioning the advertising ecosystem...

Heineken redesigns Strongbow Cider to check consumer apathy sales decline

By Joseph Ekeng Amidst consumer apathy and persistent sales decline, Heineken has...

MARKETING EDGE on TV reschedules to host Akingbala this Thursday

Foremost Marketing and advertising television program, MARKETING EDGE on TV will...

“Marketers must use data, human insight to build long-term strategy”

By Ibidunni Banjoko Marketing experts have tasked brand owners and custodians to...

Technology enables, provides convenience for GenZ – strategists 

By Abimbola Mohammed Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar...

Nigerian cinema’s revenue records dropped in February

By Felicia Nwosu The Cinema Exhibitors Association of Nigeria (CEAN) has announced...

Meet MARKETING EDGE’s Lead Speaker @ IMC Quarterly Virtual Summit – Nsarkoh

Yaw Nsarkoh is the Executive Vice President of Unilever Ghana and Nigeria. He has...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Salvador

Damola Richard Salvador is the CEO and Lead Strategist at Digisplash, a content-led,...

Essence of marketing is creation of strong brands to serve humanity – Nsarkoh

Yaw Nsarkoh, the Executive Vice President (EVP) of Unilever Ghana and Nigeria, has...

MARKETING EDGE set to hold 2023 1st Quarterly Virtual Summit

By Ibidunni Banjoko MARKETING EDGE publication is set to hold its 2023 first Quarterly...