News

Divergent perspectives trail future effectiveness of the 95-5 Rule in marketing

By Zion Rufus  The 95-5 Rule, a burgeoning concept in the realm of marketing,...

PR professionals to embrace Generalism as evolution leaves sector vulnerable

By Zion Rufus PR specialists have been forced to morph into Generalists, equipped...

Mergers and acquisition activity sees acceleration in Q2 2023 amid 70-90% failure rate concerns

By Zion Rufus  After a slowdown in Mergers and Acquisitions (M&A) activity...

Experts reinforce key distinctions of marketing beyond traditional advertising

By Zion Rufus  Renowned experts in the field of marketing communications have...

NBC to broadcast stations: contravene Electoral Act and go to jail

By Abimbola Mohammed The National Broadcasting Commission (NBC) has instructed players...

MARKETING EDGE set to hold 2023 Annual Summit, Brands & Marketing Awards of Excellence

By Felicia Nwosu MARKETING EDGE, Nigeria’s leading publication in the business...

AI is evolving with tools that are redefining the marketing ecosystem – Okeke

By Abimbola Mohammed Emeka Okeke, Managing Partner and Group CEO, MediaFuse-Dentsu...

Market Engine unveils cutting-edge marketing technology solutions to revolutionize industry practices

Market Engine, a frontline Tech-based company offering best-in-class marketing technology...

Kantar Boss, Moroke, leads conversation @ MARKETING EDGE National Marketing Stakeholders’ Summit

By Felicia Nwosu Industry stalwart, IVAN MOROKE, the CEO of Kantar Insight Division,...

Amazon ramps up AI accelerator to enhance customer experience with Generative AI

By Kingsley Odii In a move that showcases its commitment to staying ahead in the...