News

UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...

Battle for dominance continues as Twitter threatens legal action against Meta over Threads App

By Zion Rufus In a letter addressed to Meta CEO Mark Zuckerberg, X Corp., the...

Oye Akideinde joins Airtel Nigeria as General Manager, Digital Products & Innovation

By Zion Rufus  In a significant move within the telecommunications industry,...

NYF and StrawberryFrog release “Purpose Haze” Episode 2 featuring Vinoo Vijay

  New York Festivals® Advertising Awards and StrawberryFrogCEO Scott Goodson released...

Heineken launches global campaign to commemorate 150th Anniversary milestone

By Zion Rufus  Heineken, the renowned premium beer brand, has kicked off its...

Twitter’s daily view cap may affect advertisers – experts

By Abimbola Mohammed  The recent policy change made by Elon Musk, CEO Tesla,...

PepsiCo marketing director embraces in-house agency model 

By Joseph Ekeng Nancy Croix, the marketing director at PepsiCo, believes...

Nigeria’s telecom industry surpasses $75.6bn in investments

By Joseph Ekeng Investments in Nigeria's telecom industry have soared to...

Pepsico introduces Colachup to redefine beverage experience

By Felicia Nwosu To provide a unique and innovative product that will reflect...

West Africa emerges most promising energy exploration hotspot – Survey

By Kingsley Odii West Africa has emerged as a promising region for energy exploration...