Category: News

Ufot tasks IMC practitioners on power of data

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has tasked...

IMC professionals express mixed reactions over AI impact on adspend

By Felicia Nwosu Against the backdrop of Artificial Intelligence (AI) that has...

Edelman, other PR firms shine at Cannes 2023

By Ibidunni Banjoko The 2023 Cannes Lion International Festival of Creativity, which...

Sanwo-Olu, others set to chart path for leadership competence at summit

By Felicia Nwosu Political icon, His Excellency, Mr. Babajide Sanwo-Olu, other...

Jumia aims to reverse fortunes with rural E-commerce expansion

By Joseph Ekeng Jumia, the leading e-commerce platform in Africa, is...

Nestle bolsters Nigeria raw material sourcing amid forex constraints

By Joseph Ekeng Nestle, the world's largest packaged food maker, is...

MARKETING EDGE postpones 2nd Quarterly Virtual Summit to Wednesday, 5th July

Postponement of MARKETING EDGE Q2 Quarterly Virtual Summit- Our Apology  On behalf...

Heineken offers all-expenses-paid experience to watch UEFA Super Cup in Greece

By Zion Rufus Heineken, the renowned beer brand, has announced an exciting opportunity...

BBDO CEO emphasizes humor as value-driven approach to advertising

By Zion Rufus  The utilization of humor in advertising has been declining despite...

Omnicom wins most creative company of the year 2023

By Zion Rufus In a final grand roll out of awardees at the week-long Cannes Lions...