Category: News

Aspartame set to be declared carcinogen by WHO

Aspartame, one of the world's most common artificial food and beverage sweeteners...

NAFDAC cautions Nigerians against contaminated Sprite

Following consumer complaint over a batch of unwholesome Sprite 50cl glass...

Marketing experts challenge conventional wisdom, share unpopular opinions that drive success

By Zion Rufus In a candid and enlightening interview, esteemed members of the Association...

US lawmakers unite to safeguard Journalists’ sources and data in landmark PRESS Act

By Zion Rufus A group of bipartisan US senators and congressmen have come together...

Africa to benefit from Aleph Group, Pinterest’s collaborative advertising solutions

By Zion Rufus Aleph Group, Inc., a leading global digital advertising enabler,...

Payable On Death form is not legally recognised in Nigerian banks

By Abimbola Mohammed   Against the backdrop of the said Payable On Death (POD)...

75% of brand assets lack distinctiveness – report

By Kingsley Odii Ipsos, a multinational market research and consulting firm and...

Awujale of Ijebuland unlocks Blessings with Seaman’s Schnapps ahead of Ojude Oba Celebration

From left:HRH Oba Sikiru Kayode Adetona, The Awujale of Ijebu land;Busuyi Olofin,...

VaynerMedia CEO urges brands to break free, unleash potential in modern marketing landscape

By Zion Rufus  In a captivating session at the Cannes Lions Festival of Creativity,...

Uber partners with Omnicom to enhance its advertising sales pitch

By Kingsley Odii Uber has joined forces with foremost advertising agency Omnicom...