Category: News

Advertisers redirect budgets as TikTok faces uncertainty

By Felicia Nwosu Against the back drop of its banning challenge, TikTok's advertising...

MTN partners with Synamedia to launch Africa-focused streaming platform, taking on netflix and amazon.

By Mofeoluwa Awe MTN Group is gearing up to reshape the African entertainment...

WPP expands AI and data driven capabilities with strategic acquisition of InfoSum

By Mofeoluwa Awe In a major move to strengthen its position in data-driven marketing,...

Global Laptop market to hit USD 164.08 billion by 2032, driven by hybrid lifestyles

By Felicia Nwosu The global laptop market, valued at USD 127.62 billion in 2023,...

Pepsi rolls out AI-powered campaign, two new zero sugar flavors to woo Gen Z

By Felicia Nwosu Pepsi is blending flavor with futuristic tech in its latest campaign,...

Nigerian Breweries reaffirms commitment to fostering safe, caring, inclusive work

Nigerian Breweries Plc-Nigeria’s foremost brewing company, has reaffirmed its commitment...

MARKETING EDGE ONTV to host Victoria Ajayi this Wednesday

By Felicia Nwosu This Wednesday, MARKETING EDGE ONTV takes centre stage with an...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

2025 ultimate prank war as brands blur lines between pranks, reality on April Fools Day

By Felicia Nwosu April Fools' Day has transformed into a battleground for creativity,...

Electric shift: how China’s ev surge challenges tesla’s global lead

By Mofeoluwa Awe The electric vehicle (EV) landscape is undergoing a significant...