News

How Erisco Foods lost great branding opportunity over Egodi’s critical feedback

By Ralph Tathagata Nigeria's social media space has been awash with the kerfuffle...

WFA reveals jury for Global Marketer of the Year award

By Felicia Nwosu The World Federation of Advertisers (WFA) has revealed that Raja...

Interswitch partners with Google Pay to transform digital payments in Nigeria

By Ibidunni Banjoko  Interswitch has entered into a strategic partnership with...

Lagos NIPR unveils bold initiatives, re-elects chairman, executive council

By Ibidunni Banjoko Mrs. Comfort Obot Nwankwo has been re-elected as the...

Africa’s digital economy to hit $712bn by 2050 – AfDB

By Felicia Nwosu The African Development Bank (AfDB) has revealed that Africa’s...

Excellence on show as Tecno triumphs at Marketing Edge Awards

TECNO achieved significant success at the recent Marketing Edge Awards, which took...

Double triumph as Infinix wins big at Marketing Edge Awards

Infinix Nigeria emerged victorious at the 2023 Marketing Edge Awards event on  Saturday,...

Marketers need to revisit branding and marketing fundamentals – Kazeem

By Abimbola Mohammed Ilyas Kazeem, Marketing Director, Food Commercial Division...

Amazon invests $4 billion in Anthropic to bolster dominance in generative AI

By Kingsley Odii To solidify its position in the race for generative Artificial...

UBA partners NIBSS to launch NQR-based Payment Solution

By Felicia Nwosu Africa’s innovative global bank, United Bank for Africa (UBA)...