News

Marketing strategists pursue bold initiatives, clients become more risk-averse

By Zion Rufus  As the marketing landscape continues to evolve, strategists are...

Ronan Redmond, the Nigeria Advertising Expert, commends ARCON initiative in establishing “GDP Multiplier Committee”

Ronan Redmond a leading expert working in the Nigeria Advertising sector, has today...

Expectations heighten as National Advertising Conference beckons

Abimbola Mohammed As part of the buildup to the 2023 National Advertising Conference...

AfDB partners Google to fast-track digital transformation in Africa

By Felicia Nwosu The African Development Bank (AfFB) has signed a partnership with...

MARKETING EDGE on TV hosts Osunkeye tomorrow

By Felicia Nwosu  Nigeria’s foremost brand-focused, marketing and advertising...

Ad fraud will cost marketers $84 billion by the end of 2023

By Ralph Tathagata Ad fraud will be costing advertisers' brand money, hurting campaign...

CAP-A appoints Osinbajo as new Chair board of directors

By Felicia Nwosu The Climate Action Platform for Africa (CAP-A) has appointed Professor...

LOMA holds maiden edition, recognises outstanding achievements in Nigeria’s OOH

By Felicia Nwosu It was a historic moment and celebration of excellence,...

ARCON inaugurates two key committees ahead of 2023 National Advertising Conference

By Zion Rufus  The Advertising Regulatory Council of Nigeria (ARCON) has taken...

Ilebaye declared winner BBNaija Season 8

By Abimbola Mohammed The biggest reality TV show in Africa, Big Brother Naija (BBN)...