News

Baba Awopetu leads MARKETING EDGE 2025 National Marketing Stakeholders’ Summit, alongside other industry icons

In a bold move to shape the future of marketing across Africa and beyond, MARKETING...

Publicis distances itself from Dentsu’s struggles, reaffirms AI-first path

Publicis Groupe has made it clear that its future lies not in absorbing more market...

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...

Industry leaders debate strategic evolution of global shift in the role of CMOs

The winds of transformation are blowing through the marketing world. What was once...

Firstbank launches Firstmonie merchant solution to advance digital payments across Nigeria

FirstBank has launched its FirstMonie Merchant Solution to strengthen digital payments...

Anietie Udoh Named Judge at 2025 International Content Marketing Awards

Anietie Udoh, Divisional Director of Marketing at Marketing Edge magazine, has been...

Moniepoint launches ‘Made for Your Progress’ campaign with Victor Osimhen as brand ambassador

Moniepoint Microfinance Bank (MFB), one of Nigeria’s fastest-growing financial...

Adefisayo Akinsanya takes the helm of Marketing,  Corporate Communications at FBNQuest

FBNQuest has unveiled a dynamic new chapter with the appointment of Adefisayo Akinsanya...

How Life Beer lit up Afiaolu Nnewi Festival 2025

‎Life Continental Lager Beer took a bold step recently by honoring and celebrating...

LinkedIn appoints Heather Freeland as first chief brand officer

 LinkedIn has appointed Heather Freeland as its first Chief Brand Officer. This...