Category: News

GWR: Ewaoluwa sets record, sings Christmas songs for 31 hours

By Abimbola Mohammed Guinness World Record (GWR) has awarded Ewaoluwa Olatunji,...

VON DG urges journalists to promote nationalism through PR

By Ibidunni Banjoko The Director-General of Voice of Nigeria (VON), Mallam...

Highly awarded creative campaigns prove more effective – WARC

By Oluwaseyi Lawal In a recent study, WARC examined the synergy between...

Dubai Lynx reveals diverse and global 2024 jury line-up

By Oluwaseyi Lawal Dubai Lynx, the MENA region's premier platform for...

PayPal set to cut 25 000 jobs amid AI adoption

By Ralph Tathagata PayPal Holdings Inc says it's ready to cut about 2,500...

MARKETING EDGE on TV hosts Emokpaire tomorrow

By Felicia Nwosu This week, Industry Conversation, a segment on MARKETING EDGE...

Coca-Cola introduces label-less Sprite bottles to boost recycling efforts

By Joseph Ekeng In a pioneering move aimed at enhancing recycling...

Beverage brands must build cultural relevance to stay ahead – experts

By Abimbola Mohammed As technology evolves continually so are businesses following...

There’s an urgent need to address liquidity pressures in developing countries, World Bank cautions

By Amos Oladele The World Bank Group, one of the world's largest sources of funding...

Global spend on video content will rise to $247bn this year – report

By Felicia Nwosu Ampere, in its analytics-based predictions for this year, projects...