Category: News

WARC Awards 2025 Middle East, Africa announces winners 

WARC, the global authority on marketing effectiveness has released the Gold, Silver...

Adopt joins Publicis Groupe in strategic sports marketing push

In a significant move in the integrated marketing communications space, Publicis...

WARC new forecasts show ad market set to reach £45.2bn, £47.8bn in 2 years

 WARC new forecasts  has shown that  ad market is...

A look at how TikTok Live is reshaping the creator economy

In a bold move to cement its dominance in the creator economy, TikTok has intensified...

Cannes Lions announces 2025 Content programme

Cannes Lions International Festival of Creativity has announced the 2025 content...

Meta releases Meta AI as an independent app featuring a social discovery feed

Meta on Tuesday (April 29) released its AI assistant, Meta AI, as an independent...

MG Motor reappoints media agency after comprehensive review

In a significant development within the automotive marketing sector, Mediaplus has...

WPP remains confident amid revenue decline, sees bright future with AI 

 Despite a hard first quarter of 2024, in which revenue fell 5% year on year to...

Nigeria’s creative industry to reach $14.8b revenue by 2025

By Seun Johnson The Nigerian creative industry is projected to witness an exponential...

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...