Category: News

Will the entire value chain survive the economic impact of banning satchet alcohol?

By Zion Rufus  Perhaps a visit to the mall, local stores, and "happy hour" shops...

Global Digital Video Ad market to reach US$191.30bn

By Oluwaseyi Lawal A recent market forecast on Ad spending in global Digital...

Coca-Cola’s strategic shift sparks $8bn valuation surge

By Joseph Ekeng In a bold move aimed at modernizing its marketing strategy,...

Consumer-centric brands and tasks of promoting responsible drinking

By Felicia Nwosu For most consumer-centric alcoholic brands, the total well-being...

FirstBank set to reward customers with 36million Naira in the second season of its FIRSTMOBILE CASH-OUT promo

FirstBank has launched the second season of its Cash Out promo designed to reward...

Distillers Association under Manufacturers body petitions Presidency over sachet alcohol ban

Members of the Distillers and Blenders Association of Nigeria (DIBAN), a sub- group...

UK Export Expo appoints Julius Osumah as Head of Marketing, Media Plug Africa as local partner for Nigeria, Africa, and the UAE

UK Export Expo has appointed Julius Osumah as head of marketing just as his company;...

Microsoft adopts Kids Safety Bill to support children’s safety online

By Felicia Nwosu As part of its advocacy towards supporting young people to safely...

Heineken records significant drop in volume sales, blames Nigeria and Vietnam

By Ralph Tathagata Heineken, the world's second largest brewer, has recorded a...

Ingenium Communications marks milestone as first Nigerian marketing agency to expand to the UK

Following its remarkable success and penetration of the Ghanaian, Kenyan, and Nigerian...