Category: News

IMC leaders raise concerns over AI efficiency and job preservation

By Seun Johnson Striking a balance between Artificial Intelligence...

How BUA Foods keeps to its brand promise

By AMOS OLADELE BUA Foods Plc, a leading food business in the fast moving consumer...

Spotify recognizes Burna Boy as Africa’s most followed artist

By Oluwaseyi Lawal Damini Ebunoluwa Ogulu, popularly known as Burna boy,...

Brands driving demand through innovation, health-conscious flavours

By Felicia Nwosu With the market becoming increasingly competitive across product...

Evolution of technology, social media empower PR industry – Akonte

By Ibidunni Banjoko Mr. Akonte Ekine, the Lead Strategist of Absolute PR Limited, in...

ARCON DG talks tough on breach of Nigeria’s advertising Codes

By Abimbola Mohammed Dr. Lekan Fadolapo, Director General of the Advertising...

Flutterwave to temporarily shut down Disha

By Oluwaseyi Lawal Flutterwave, the company that acquired Disha, a no-code...

Expert outlines brand strategies to leverage in dynamic business landscape

By Seun Johnson As brands continue to grapple with the prevailing economic realities,...

Will the entire value chain survive the economic impact of banning satchet alcohol?

By Zion Rufus  Perhaps a visit to the mall, local stores, and "happy hour" shops...

Global Digital Video Ad market to reach US$191.30bn

By Oluwaseyi Lawal A recent market forecast on Ad spending in global Digital...