News

WPP forms global partnership to enhance brand engagement

By Felicia Nwosu WPP has announced a global partnership with Roblox, a leading...

WFA forecasts rising global media inflation in 2025, 2026

By Felicia Nwosu Media inflation is projected to rise steadily over the next two...

Lanre Adisa reflects on creativity at 2024 Loeries Awards

During the recently concluded Loeries Awards in South Africa, Lanre Adisa, Founder...

X drops Unilever in advertising lawsuit

By Ralph Tathagata X, formally known as Twitter, has dropped Unilever from a lawsuit...

Effective OOH campaign requires qualitative, quantitative methods – Elesha

By Abimbola Mohammed Gbenga Elesha, Senior Manager, Partnership Sales, Retinaad...

Samsung unveils the new Galaxy A06 – Galaxy Wey Sabi

Samsung Electronics has officially unveiled the latest addition to the popular Galaxy...

Ailemoh calls for better customer strategy as global CX Day ends

By Felicia Nwosu As Global Customer Experience (CX) Day wrapped up on...

2024 LIA winners, finalists announced in audio, direct, and integration categories

By Oluwaseyi Lawal The London International Awards (LIA) has concluded its nine-day...

Global Influencer Advertising market to reach US$56.28bn by 2029

By Oluwaseyi Lawal The Global Influencer Advertising market has been forecasted...

FG partners with Google to empower 2,500 Nigerian creatives

By Oluwaseyi Lawal The Federal Government, through the Ministry of Arts, Culture,...