News

Ontisha set for Glo-powered Ofala festival

The yearly Ofala Festival sponsored by leading telecommunications company, Globacom,...

Fearless Energy Drink honoured with Outstanding Energy Drink Brand of the Year at the Marketing Edge Awards

Fearless Energy Drink has been honoured with the Outstanding Energy Drink Brand of...

Financial constraints hinder small businesses from leveraging advertising – Respondents

By Felicia Nwosu As Nigeria continues to grapple with rising economic challenges,...

NLNG refreshes its brand with new logo

By Ralph Tathagata The Nigerian Liquified & Natural Gas (NLNG) Limited has...

Nigeria’s telecom sector attracted $304 million FDI in H1 2024 – NBS

By Ralph Tathagata The first six months of 2024 have witnessed significant improvement...

WFA report predicts rising media inflation for top global markets through 2026

By Oluwaseyi Lawal The latest WFA Outlook report has shown that increasing media...

Google puts 11-year data retention limit on advertising

By Oluwaseyi Lawal Starting November 13, Google Ads will introduce a data-retention...

NB secures SEC approval for N599.1bn rights issue extension

By Felicia Nwosu The Securities and Exchange Commission (SEC) has granted approval...

Advertisers face consumer losses amid rising Ad fatigue – AD-ID

By Oluwaseyi Lawal A new report by AD-ID has revealed that ad fatigue is influencing...

MARKETING EDGE ON TV hosts Olowola today

By Felicia Nwosu MARKETING EDGE ONTV is set to host a prominent figure in integrated...