News

Amazon advertising spend surges as Google, others, experience downturn

By Oluwaseyi Lawal Digital advertising growth across various platforms is slowing...

GEORGE THORPE @ 70: Celebrating the grandfather of modern BTL in Nigeria

Whenever and wherever the subject of integrated marketing communications businness...

Nigeria’s PR faces hurdles of public trust amid quackery – Ali-Balogun

By Felicia Nwosu Nkechi Ali-Balogun, Principal Consultant at NECCI CONSULTING,...

Advertisers estimate 33% increase in ROI amid shaky confidence

By Felicia Nwosu A recent report from Advertiser Perceptions and Claravine reveals...

FirstBank enhances supplier’s platform, assures uninterrupted banking services

We wish to address a misleading report circulating in the media regarding a system...

Mountain Dew unveils new identity to embrace its root, heritage

By Felicia Nwosu Mountain Dew is set to introduce a refreshed visual identity...

Coca-Cola records Q3 2024 results, leverages tech tools to drive innovation

By Ralph Tathagata The Coca-Cola Company has reported third quarter 2024 results...

WPP rebounds with third-quarter growth as shares increase

By Oluwaseyi Lawal Advertising giant, WPP, has experienced a return to growth...

TikTok records 488 million downloads in first half of 2024

By Seun Johnson The video-sharing app TikTok has hit a significant record of 488.2...

Tinubu’s reforms hold promise for Fintech industry

By Seun Johnson Despite the significant challenges faced by many startups, President...