Category: News

GroupM selected for Electronic Arts global media duties

By Abimbola Mohammed Electronic Arts has been selected for GroupM global media...

FirstBank breaks ground on eco-friendly Hqtr

FirstBank, the premier bank in West Africa and a leading financial inclusion service...

Dentsu Creative Webchutney appoints 8 National Creative Directors

By Ralph Tathagata To reinforce its creative leadership and strategic vision,...

Glo offers customers 200% value back on new Mifi devices

Telecommunications company, Globacom, has announced a new offer of 200% value-back...

Why experiential marketing drives instantaneous results – Ojeikhoa

By Abimbola Mohammed Otis Ojeikhoa, Managing Director/CEO of Brands Optimal, has...

Experts weigh in on blending traditional, digital media marketing for greater impact

By Seun Johnson The rapid rise of digital media is seriously shaking the foundations...

Digital revolution to sweep B2B sector, projected to hit $3 trillion mark

By Felicia Nwosu A recent report from eMarketer has illuminated the profound metamorphosis...

Why marketing must bring PR back from valley of the shadow of death

By Olusesan Ogunyooye In 2014 on a flight from Detroit to Washington, DC, I was...

MARKETING EDGE ONTV with Lanre Adisa comes up @ 6.30pm this evening

By Felicia Nwosu MARKETING EDGE ONTV is set to host Lanre Adisa, Founder and Chief...

Convergence of content, media and audiences take center stage at MIPAN Conference

By Abimbola Mohammed The role of cross-platform in content sharing was the central...