Category: News

Netigenzs react to counterfeit products circulating in Nigerian market

By Abimbola Mohammed The prevalence of fake and adulterated products in the Nigerian...

Beresford-Hill to exit Ogilvy for BBDO after two years

By Oluwaseyi Lawal Chris Beresford-Hill, the current President of North...

Economic downturn pushes brands to reconsider marketing strategies – Dolapo

By Kingsley Odii Dolapo Otegbayi, who is currently the Route to Market Transformation...

Foreign, local companies to invest $13.5bn in Nigeria’s oil & gas in 2024

By Oluwaseyi Lawal  Foreign and local corporations are set to invest $13.5...

Barbie, others lead Christmas wish list in 2023

By Felicia Nwosu A recent report has recorded that Barbie, the fastest movie...

Enjoy Culture, Creativity, and Timeless experiences with Guinness Smooth!

Guinness Smooth is not just a drink, it's a lifestyle. It's a celebration of young...

2024: Ad agency model overhaul, ROI-driven marketing, increased focus on user generated content top projections

By Zion Rufus  2024 promises to be a transformative year in the IMC landscape,...

Visa unveils exclusive AFCON trophy viewing experience in Lagos

By Abimbola Mohammed  Digital giant payment Card Company, Visa has brought the...

Ononiwu tasks agencies on innovation, adoption of new trends in 2024

By Abimbola Mohammed Henry Ononiwu, Head of New Business Projects/Partnerships,...

Aleshinloye highlights potential 2024 trends for IMC industry

By Ibidunni Banjoko Muyiwa Aleshinloye, Director of Digital & Media (CWAR)...