News

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

Game changer: MTN, 9mobile confirm national roaming partnership

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications...

Leadership shift at IPG Mediabrands signals Strategic overhaul as Andrea Suarez steps away

Andrea Suarez has brought her sixteen-year journey with IPG Mediabrands to a close,...

Global surge in AI digital assistant adoption signals new era of intelligent customer engagement

AI digital assistant adoption  is disruptively witnessing a huge surge, thereby...

WPP Media’s Susan Aniche Brings Global Perspective to Effie Canada Judging Panel

In a nod to her global expertise in the advertising industry, Susan Aniche, Vice...

WARC report warns brands against decline in quality, emphasises consistency

WARC report recently  has warned brands against decline in quality, emphasises consistency,...

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again,...