Category: News

Adewumi calls on marketers to leverage AI for customer insight

By Oluwaseyi Lawal The CEO of Watermark and Victoria, Victoria Adewumi...

Cannes Lions announces 2024 Awarding Jury members, with the highest-ever number of markets represented

Cannes Lions has today revealed the line-up of global experts selected to award the...

ACT Good Report 2024 celebrates best campaigns

ACT Good Report 2024 has celebrated the best campaigns promoting social and environmental...

Data, audience measurement dominate talks at 2024 media sales confab

By Abimbola Mohammed Media practitioners and owners, content providers, Out-of-Home...

Cannes Lions launches LIONS Creators

The Cannes Lions International Festival of Creativity has announced the launch of...

MARKETING EDGE on TV hosts Obatunde tomorrow

By Felicia Nwosu This week’s Industry Conversation Segment of MARKETING...

2024 Cannes: Dentsu Nigeria triumphs at Pitchers’ Young Lions Awards

… As Dentsu Creative, Dentsu Agyle, Dentsu OOH, Dentsu Performance Win Design,...

Strategically engaging Northern Nigeria: Amplifying ad reach with MdundoHausa.com

In a world where Narrow-casting has become the leading means to meaningfully engage...

AI creates value in marketing communication – Adediran

By Ibidunni Banjoko Emmanuel Adediran, Business Unit Director at Plus Acuity,...

Embrace AI to enhance customer experience, Okorie tasks marketers

By Felicia Nwosu To remain competitive and adapt to ever-changing needs of customers,...