News

David Ogilvy on Advertising: his 7 commandments and quotes all Marketers must know

Advertising is an ancient art, but don’t even think about calling what David Ogilvy...

How does an advertising pitch work?

If you watch any TV shows or movies that involve advertising, you will eventually...

SEC orders Oando Group CEO Wale Tinubu, others to resign

The Securities and Exchange Commission (SEC) has barred Wale Tinubu, chief executive...

Terragon attains global ISO certification

Terragon Group, a data and marketing technology company, has announced that it has...

Three Crowns cares for ‘Mothers’ Hearts’ in World Milk Day Campaign

Three Crowns, a brand on the stable of FrieslandCampina WAMCO Nigeria Plc, has launched...

Strong values driving family business despite enormous challenges, Says PwC survey

A new report by PwC, a leading financial advisory organisation, has identified economic...

How Google is rewriting the rules of ad auctions

Publishers evaluate their ad tech ecosystems as the internet giant creates a ‘unified’...

Opera’s Opay set to disrupt Nigeria’s fintech market

Opera, an International fintech company, a member of the Opera Group, is set to expand...

Martin Sorrell’s S4 Capital has doubled its headcount in one year

Sir Martin Sorrell’s S4 Capital now staffs nearly 1,300 people in 18 countries,...

Carat’s Epstein steps into global role as DAN moves to further integrate media and performance

Dentsu Aegis Network (DAN) has reshuffled the leadership of its media and performance...