Category: News

141 Worldwide rebrands, now Nitro 121

One of Nigeria’s leading advertising agencies, 141 Worldwide has rebranded as Nitro...

ABInBev Africa appoints The Story Lab as the Entertainment Marketing Partner for SA and Nigeria

The Story Lab, a premium entertainment content division for Dentsu Aegis Network,...

LAIF sets December 5 deadline for Young LAIFERS entries

The organizers of the Lagos Advertising and Ideas Festival (LAIF) Awards have set...

MTN Nigeria launches disney mobile web service

Leading telecommunications giant, MTN Nigeria has partnered with Walt Disney Company...

Practitioners should be weary of political accounts – Experts

Experts in the Integrated Marketing Communications industry have warned its practitioners...

Nigeria may plunge into a second recession, says Agbaje

Senior Consultant/CEO, RTC Advisory Services Limited, Mr. Opeyemi Agbaje, has warned...

Tony Agenmonmen urges fresh NIMN graduates to be entrepreneurs

The President and Chairman of Council of National Institute of Marketing of Nigeria...

Volkswagen slashes agency roster by 90% in quest for efficiency

Volkswagen (VW) is cutting the number of agencies it works with by more than 90%...

Marketer to take over as Unilever boss as CEO Paul Polman steps down

Unilever’s CEO Paul Polman will retire at the end of this year after a decade at...

How Molfix won the diaper battle

Molfix, the flagship brand of Hayat Kimya which was launched into the Nigerian market...