IMC

Effective brand management not negotiable in IMC, says ADSTARAT boss

Principal Consultant of ADSTRAT Brand Consultants, Mr. Charles O’Tudor has decried...

DDB Lagos CEO Praise Staff for Diageo Pitch Win

Amidst the euphoria of landing another major account, the CEO of DDB Lagos, Ikechi...

OAAN 31st AGM Set to kick off in Calabar

The Outdoor Advertising Association of Nigeria (OAAN) has concluded plans to hold...

Seni Adetu, others inducted into MIPAN

Former Managing Director of Guinness Nigeria, Mr. Seni Adetu, has been admitted into...

Nigeria’s chances at Leories Awards bright, say ad experts

Advertising practitioners under the ageis of the Association of Advertising Agencies...

Nigeria’s chances at Leories Awards bright, say ad experts

Advertising practitioners under the ageis of the Association of Advertising Agencies...

Advertising stakeholders differ on sector’s second half performance

The first half of 2016 is gone and for many operators in the Integrated Marketing...

Shobanjo urges OOH operators to look beyond Lagos, S/West

In the midst of the economic and regulatory challenges confronting the outdoor advertising...

Why Nigeria’s Rebranding campaigns Have failed -O’Tudor

The principal consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor...

LASACO appoints Disu as new board chairman

LASACO Assurance Plc has appointed Mrs. Aderinola Disu as the new chairman of the...