IMC

AAAN assures on take-off of advertising academy

…stakeholders fault delay President of Association of Adverting Agencies of Nigeria...

X3M Ideas gets first international recognition

One of Nigeria’s fast rising advertising agencies, X3M Ideas demonstrated its creative...

Noah's Ark shows class at Cristal with 5 awards

Fresh from its outstanding performance at the recently held Loeries Creative week...

Downsizing will make Quadrant better- Bolaji Okusaga

The Managing Director of The Quadrant Company, Mr Bolaji Okusaga, has described the...

PRCAN chief faults clients for PR agencies’ inability to measure campaigns

President of the Public Relations Consultants Association of Nigeria (PRCAN), Mr....

Quadrant bounces back, hauls 5 new mega businesses

One of Nigeria's leading Public Relations agencies, The Quadrant Company, has responded...

Agencies will soon have access to Nielson innovative content rating tool

Almost a year after taking the wraps off its multiplatform total audience measurement...

Change campaign: Kelechi Nwosu unhappy with AAAN snub

Kelechi Nwosu, former Preisdent of the Association of Advertising Agencies of Nigeria...

Emotional appeal is key to winning consumers, says O’Tudor

Principal Consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor,...

Media Views' Iconic Billboard back to life with Star campaign

Media Views CEO, Tunde Adedoyin is a happy man again, as one of his biggest billboard...