IMC

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...

Industry leaders debate strategic evolution of global shift in the role of CMOs

The winds of transformation are blowing through the marketing world. What was once...

Agbeyewa Farms hosts Brazilian Technical Partners, showcases Nigeria’s Cassava revolution

Agbeyewa Farms, a leading agribusiness and subsidiary of Cavista Holdings, yesterday...

Adefisayo Akinsanya takes the helm of Marketing,  Corporate Communications at FBNQuest

FBNQuest has unveiled a dynamic new chapter with the appointment of Adefisayo Akinsanya...

MARKETING EDGE set for National Marketing Stakeholders Summit with top industry voices

MARKETING EDGE has confirmed its readiness to host the 2025 National Marketing Stakeholders’...

Industry leaders address youth challenges, opportunities at Lagos PR Stakeholder Summit

Industry leaders recently gathered at the Lagos Public Relations Stakeholders’...

First-party data, paid search need strategic rethink, not just better tools, experts say

Every click, scroll, and search query reveals not only data but also a customer's...

MARKETING EDGE ONTV hosts Kingsley James this Wednesday

MARKETING EDGE ONTV, will this Wednesday,  spotlights  Kingsley Oghenero Olusola...

Meet MARKETING EDGE National Stakeholders Summit Moderator – Ukhurebor

Peter Osarimen Ukhurebor will take the spotlight as moderator at the MARKETING EDGE...

Tinubu administration taps Peter Osarimen Ukhurebor for pioneering Creative Technology Council

Nigeria’s push to fuse culture with emerging technologies has gained momentum with...