Category: IMC

Change campaign: Kelechi Nwosu unhappy with AAAN snub

Kelechi Nwosu, former Preisdent of the Association of Advertising Agencies of Nigeria...

Emotional appeal is key to winning consumers, says O’Tudor

Principal Consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor,...

Media Views' Iconic Billboard back to life with Star campaign

Media Views CEO, Tunde Adedoyin is a happy man again, as one of his biggest billboard...

Global ad experts okay traditional media

Advertising experts across the globe have agreed that the traditional media will...

Dentsu Aegis acquires Cosin Consulting with plan to integrate it with Isobar Brazil

Dentsu Aegis Network has announced the acquisition of Cosin Consulting (Cosin & Associados...

AAAN Suspends plans for a sub-regional LAIF

There are strong indications that the planned expansion of the 2016 Lagos Advertising...

Publicis, DigitasLBi, others jotle for General Motors creative account

America's largest automaker, General Motors Company has launched a creative agency...

Outdoor advertising now beyond the reach of new brands – AAAN’s chief

In the Nigerian advertising space, especially in Lagos, billboard adverts may...

Indigo to handle Lekki Gardens’ PR brief

It is a new dawn for Nigeria’s leading Real Estate Development Company, Lekki Gardens...

PR consultants form lobby group against marginalisation

Public relations practitioners in Nigeria have now resolved to speak up against the...