IMC

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...

Beyond talk shop: How NAC 2025 Plans to Transform Nigeria’s advertising landscape

The 2025 National Advertising Conference (NAC) positions itself as more than just...

Experts project heavy year-end advertising, Say 2026 hinges on policies

Some experts in Nigeria’s integrated marketing communications sector project a...

FirstBank Cybersecurity Career Webinar spotlights fraud prevention, urges vigilance in digital payments

At a recent cybersecurity webinar hosted by FirstBank, industry experts stressed...

Email subscriber growth under  spotlight as brands push for expansion

As organizations race to strengthen digital engagement, the pace at which email subscriber...

Global magazine advertising faces decline despite print loyalty from key industries

The global magazine advertising market, valued at 11.5 billion dollars in 2021, is...

Experts say final quarter could deliver Nigeria’s economic turning point

Nigeria’s economy is gradually regaining momentum, and experts project stronger...

ARCON tackles industry debt crisis, strengthens digital advertising framework

Nigeria's advertising industry, which PwC valued at N605.2 billion in 2023 according...

CVA 2025: NOA, NAFDAC shine as consumers cast votes on Government Agencies

With over 7,000 votes already recorded in the first month of polling, the 2025 edition...

WFA Study exposes contract gaps in brand agency deals

The World Federation of Advertisers (WFA) has released findings from a groundbreaking...