Category: Features

Why PR is an essential service in rebuilding your business

With the lockdown regulations being eased, many businesses are reopening their doors...

AI should be used to augment human creativity, not replace it

"It's easy for AI to come up with something novel just randomly. But it's very hard...

Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before Covid-19 hit. The past five years saw daily reports...

Creative Rebellion Essays: Ceremonies and creativity

By John Couch I had an engrossing and philosophical discussion with the founders...

Steve Babaeko: The creative genius gets set for the mantle

Writing on the theme “Strange Eccentricities of Creative Geniuses”, Michael Michalko,...

6 Things brands should do when the future feels unpredictable

The timetable for reopening businesses following COVID-19 remains a moving target...

E-commerce: Shifting your communication plan for a rapidly expanding opportunity

Covid-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting...

Lions Live 2020: ‘Companies act surprised by racism as if they’ve never seen it’

Day four of Lions Live saw David Droga, founder and creative chairman, Droga5; Jean...

David Ogilvy’s enduring legacy on advertising

Even in death, David Mackenzie Ogilvy, a British Advertising tycoon lives on. Since...

Are you editing your life, media career?

By Lekan Otufodunrin If editing can ensure we produce good copies, how about applying...