Category: Features

How service providers in IMC can drive brand narratives in turbulent times

The world has been in a sustained state of flux for the first half of 2020. Never...

Creative Rebellion Essays: When things are going south

After a long day of Zoom and work, I spend my evenings painting large canvases as...

Why a calamitous 2020 will spark a design revolution

History has shown that some of the brightest moments in design have come after the...

How fast and agile is your marketing?

Many in the industry are aware of the importance of digital transformation to enable...

The missing link between PR and criminal theory

The broken windows theory, the brainchild of James Q Wilson and George Kelling, holds...

How Multichoice built a $2.1 billion market value in Nigeria’s E&M sector

Nigeria has gained a reputation as one of the fastest-growing Entertainment and Media...

H2 2020: Predictions on what’s to come for the advertising industry

2020 seems like the year that everything has decided to go wrong in the world. But...

Navigating Recession: The role of corporate governance and smart thinking

Competing in a recession is like running a marathon. A smart front-runner will seize...

NIMN 2020 Election Debates: Matters arising – By John Ajayi

The 2020 election debate organised by the National Institute of Marketing of Nigeria...

How Covid-19 has created a crisis of context for advertisers

The COVID-19 pandemic has created challenges for every industry around the globe....