Category: Features

How brands are getting voters to the polls and mail boxes in 2020

This is an election year with a vitality buoyed by the ongoing pandemic, economic...

Three keys to reset your marketing strategy in a post-crisis world

The front page of the New York Times on Monday, March 2, reserved its boldest type...

Roads, Research and Big Brother Naija: Nigeria advertising post-Covid-19

By Ronan Redmond We are now six months into the pandemic and for the first time...

The best way to address your prospect’s objections

What only matters is if you know how to handle the conversation in a way that... Gets...

Digital or die: Have we overcorrected the fundamentals of marketing?

It only took half a year, but in that time the world as we know it changed forever....

Cannes Lions get an October redux and movie theatres begin tentative re-openings: Thursday Wake-Up Call

By I-Hsien Sherwood Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising,...

There isn’t traditional or digital PR, there’s just PR

By Efe Obiomah Last week, I read two Instagram posts, back-to-back, about a well-known...

Five common mistakes marketers make in attributing conversions

Marketers know that a customer's journey from their first exposure to the brand to...

Why video marketing is important on social media

At least 92% of marketers say that video marketing is an incredibly important part...

The marketing norms we took for granted are crumbling

For the past four months, people have been putting quotation marks around the word...