Category: Features

5 ways to elevate the human experience for brand partners

In these days of social distancing, our human connections mean more than ever. For...

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...

African brands need to drive a purpose-led response to Covid-19

Given the sheer scale of the Covid-19 pandemic and the potential devastating impact...

What does it take to build a world-class operation in a rapidly declining market?

“Be nice to nerds, chances are you will end up working for one.” This is one...

How the great Covid-19 reset can help firms build a sustainable future

Much has been said about the opportunities to reset that COVID-19 affords us. We...

Communication in the “new normal”

Humanity has come a long way from the early days of communication, when a messenger...

How to succeed as a media entrepreneur – Otufodunrin

The media profession is not only a practice, but it’s also a means of livelihood...

Who’s really limiting millennials from accessing opportunities?

The present pain will eventually make way for a more reassuring future. I had...

Covid-19 and the state of PR: A personal experience

It is no news that the Covid-19 pandemic has foisted a new reality on our world....

Should brands communicate during a crisis?

We are living in extraordinary times. And while it may not be business as usual,...