By Zion Rufus Digital dependence has grown superficially. Marketers...
By Zion Rufus Brand strategy connects customers to the business, deepens the brand...
By Zion Rufus By the end of 2021, mobile devices are estimated to generate nearly...
2020 was a year of challenges, but also, a year of learnings… sometimes the hard...
By Zion Rufus Leveraging the interest of consumers in issues that affect...
By Felicia Nwosu Nigeria is classified as one of the countries that create enabling...
By Zion Rufus Consumer buying behavior is widely influenced by factors which include...
According to the Nielsen Total Audience Report, in 2020, adults 18 to 34 years of...
By Zion Rufus Advertising and marketing industry leaders have sparked outrage...
Just like many brands in the market, Coca-Cola and Pepsi, the two global beverage...
