Category: Features

Is low empathy killing our creativity?

A study by Steelcase and Microsoft reports that 77% of people believe creativity...

Creating meaningful connections in a changing media landscape

Is your business to business and business to consumer storytelling as nimble as it...

When the cookie crumbles: Phasing out third-party cookies

This will have impacts on Data Analytics & Digital Marketing as brands will have...

Are you using your customers to promote your business?

Customer testimonials are great for business. Not only do they give credibility to...

The power of building an online tribe for your business

With the continuous evolution of technology and the influential power online interaction...

Can creativity help brands recover from the Covid-19 pandemic?

Even the most digital brands have been surprised by the speed of change heralded...

OOH in a pandemic: When crisis catalyses collaboration

When lockdown was first announced, out of home (OOH) advertisers reacted in panic,...

Why marketers should not self-isolate during crisis – Emma Agu

Paper presented at a recent Advertisers’ Association of Nigeria (ADVAN) digital...

The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against the...

Should your brand self-isolate during a pandemic?

At this uncertain time when businesses are cost-cutting and marketers are being tasked...