Category: Features

What exactly am I paying for? The sponsors’​ dilemma

By Tunji Adeyinka I have had the great privilege of working in my close to 30 years...

Brands must dismantle the obstacles to creative effectiveness

Marketing and creative teams shouldn’t be ‘task takers’, but strategic business...

Marketing with purpose: 3 Strategies to ignite customer passion

This year has certainly challenged all marketing leaders. Economic uncertainty, health...

Three areas of investment for marketers in Q4 2020

It’s no surprise that the COVID-19 outbreak has caused great disruption for brands...

Why brands must change their media plans to have diverse and competitive content

According to the market research company eMarketer, Facebook and Google will receive...

How to prepare your business for what’s next

2020 has been a year unlike any other. A pandemic that upended daily life and routines....

How brands are getting voters to the polls and mail boxes in 2020

This is an election year with a vitality buoyed by the ongoing pandemic, economic...

Three keys to reset your marketing strategy in a post-crisis world

The front page of the New York Times on Monday, March 2, reserved its boldest type...

Roads, Research and Big Brother Naija: Nigeria advertising post-Covid-19

By Ronan Redmond We are now six months into the pandemic and for the first time...

The best way to address your prospect’s objections

What only matters is if you know how to handle the conversation in a way that... Gets...