Category: Features

Understanding the place of customer retention in an economic crisis

By Godwin Anyebe One of the major challenges of brand handlers during a pandemic...

Light Bulb Principle: How to Ignite Your Idea

An idea is like a light bulb. When powered properly, they expel darkness, and brighten...

The rise of audio is upon us

2020 - A new decade. New opportunities. The world economies continue to rise. Let’s...

The search for authentic voices

In a world of fake news, phishing and click bait, only authenticity can be king....

Content, connection and the corona-coaster

The words 'content is king', have been bandied around often and with great relish...

What social listening taught me about content creation

Years ago, a young man visited a station to buy a new cooking cylinder. Despite saving...

How would you rate your Brand Comms during Covid-19?

Most companies develop a robust crisis communications manual. However, a few would...

The challenges facing the adoption of e-marketing and online shopping in Nigeria

In other to deal decisively with this topic, it will be worthwhile to establish some...

Post-COVID-19: Opportunities for Nigeria media, communicators

There are over 4 million cases of coronavirus infections and a staggering 300 thousand...

Your brand needs to tell a better story

I haven't been as excited about reading an interview as I have been reading this...