Category: Features

Digital or die: Have we overcorrected the fundamentals of marketing?

It only took half a year, but in that time the world as we know it changed forever....

Cannes Lions get an October redux and movie theatres begin tentative re-openings: Thursday Wake-Up Call

By I-Hsien Sherwood Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising,...

There isn’t traditional or digital PR, there’s just PR

By Efe Obiomah Last week, I read two Instagram posts, back-to-back, about a well-known...

Five common mistakes marketers make in attributing conversions

Marketers know that a customer's journey from their first exposure to the brand to...

Why video marketing is important on social media

At least 92% of marketers say that video marketing is an incredibly important part...

The marketing norms we took for granted are crumbling

For the past four months, people have been putting quotation marks around the word...

Why marketers need to raise their EQ in a vulnerable post-Covid-19 market

The marketing and communications landscape has had to build on its EQ (emotional...

How compatibility can help agencies win and retain clients

The ability to work together without problems or conflict is more important than...

Why a brand story makes for good business

If you want to build a successful business, having a strong brand story should be...

The death of the cookie won’t destroy independent publishers

As ad spend begins to rebound in the wake of the COVID-19 pandemic, independent publishers...